Fitness Psychology has a great deal to bring to the table, but it’s a table piled high with health and wellness in the coming year, if prognosticators are reading consumers correctly.
The buzzword of 2011 is undoubtedly “wellness.” The American Council on Exercise (ACE) lists “added-value wellness services” as the second highest fitness trend for next year. They predict, “More gyms and clubs will begin to hire other allied healthcare professionals to serve the expanding needs of their health-conscious members.”
ACE’s third top trend is stress reduction programming. “ACE predicts we’ll see more people turning to exercise to help manage stress and you may even see more fitness programming focusing on stress reduction.”
Members of health and fitness clubs, international exercise associations, and industry trend watchers all seem to agree that the newest perspective on wellness cuts across outmoded “silos” that health care professionals have occupied. From exercise, mental health and nutrition professionals to mind-body practitioners, and from conventional medical professionals to complementary and alternative healthcare providers, 2011 will see the emergence of true synergy to promote health and wellness for mind, body and spirit.
The Sporting Club, with its growing Sports Medicine Team, has been far ahead of this trend and continues to lead the way on the health and wellness continuum among America’s elite fitness and wellness centers, distinguishing itself from traditional cardio and weight gyms in so many ways.
The club’s exercise professionals and Sports Medicine Team work in a synchronized way with each other as therapeutic lifestyle change specialists in order to provide members with opportunities to enhance and preserve fitness, prevent injuries, maintain control of chronic health issues with exercise prescriptions, repair injuries and restore health, and find comfort in daily life. By bringing together comprehensively bundled solutions, members are assured that 2011 will be a year where their specific health, fitness and wellness goals can be met seamlessly.
Industry insiders who look into crystal balls predict that fitness programs for older adults, more focus on strength training, and dealing with overweight/obese adults and children will be prominent throughout the fitness world. It’s likely that goals for overweight and obese people will change using a two-step approach. The first step will be to stabilize weight and stop further weight gain. The second goal will be achieving and maintaining a five to ten percent weight loss, since the primary goal will likely no longer be to achieve “normal” or “ideal” weight for most people. Changing our “obesogenic environments” will be critical.
Ready for more predictions? Forget on-line interactive classes. Consumers want human contact! But Facebook, Twitter, and other social media will be there to add additional motivation from primary support from trainers.
Boot camp, Zumba and fitness dance, San Diego TRX, interval training, cognitive fitness workouts, wellness coaching, and prescriptive-personalized exercise are all going to be more prevalent if fitness fortune-tellers are right. And companies are going to have growing recognition of the value of wellness for their employees by offering discounts to employees for club memberships, in-house wellness programs, incentives to employees who work out and corporate weight-control programs.
Taken together, these trends make 2011 a very exciting year to be a part of The Sporting Club—your wellness center–and a professional in the health and wellness industry. Watch for more integrated solutions to meet your specific goals for weight management, healthy living and active aging as well as blending multidisciplinary expertise for overall therapeutic lifestyle coaching.